Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news!
LinkedIn Company Page Tools Helps Work Be Even More Pervasive
LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential.
LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)
Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/
Listen, You All Know Who We’re Talking About
Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.
Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/
LinkedIn Launches Events Option for Meet-Ups
LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections.
Instagram Will Protect You From Third-Party Apps… Eventually
Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile.
Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.
“Ephemeral Tweets” – Like Stories, But Twitter, And Less
Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories.
Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.
A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations.
It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave.