Marketing Updates With Motion Ave

This week’s marketing news is about “new” features from all the major channels. Intrigued? Read on! 

I’m Snapchat, and I Approve This Message

Although Snapchat hasn’t really established itself as a platform for paid political advertising yet, the platform is planning for the future and launching a political ads library with the aim of making its role in political promotions transparent: the library will feature data including who paid (and how much they paid) for political messages featured on Snapchat, clearly acting in repudiation of Facebook’s past status as “the place bad actors go to screw around with democracy consequence-free.”

Prepare yourself:

https://edition.cnn.com/2019/09/15/tech/snapchat-political-ads/

https://www.snap.com/en-US/political-ads/

Google Optimization Scores Now On Mobile App

You probably already knew that the Google Optimization Score, ranging from 0% to 100%, gives a rough measure of how effectively crafted your ad campaign is since it allows you to visualize how well they are optimized. The platform has now updated the mobile ads app, allowing you to track this away from your desktop as well. 

Learn more about this feature here: https://www.searchenginejournal.com/google-ads-app-now-displays-campaign-optimization-scores/325819/#close

New Tools For Live Broadcast And Video On Facebook

Facebook continues to introduce and boost features as it competes with YouTube for market share of content creators, especially video. They’ve launched new rehearsal and trimming options for Facebook Live, allowing creators to show their videos to admin Pages and editors to test their content first, and trim the beginning and end of Live broadcast replays.

They’ve also updated the Watch Party feature, adding the ability to schedule parties which will generate an announcement post to notify followers when the Watch Party begins. 

Join the party here:

https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/

Google Memory Will Definitely Remind You Of Something

Instagram Stories are pretty popular, huh? Isn’t it weird that other photo-sharing social media isn’t doing the same thing? Not Google, of course- they’re still cool!

In a move that doesn’t remind anyone of Google+ or “Remember This Day,” Google Photos adds the Memory option, creating a Story-like (but private, personal, and tweakable) album of past photos. On a more practical note, Photos is rolling out enhanced sharing and photo printing options after people have had a few months to get used to Memory.

Share the memories here: https://techcrunch.com/2019/09/12/google-photos-adds-a-time-traveling-version-of-stories-plus-more-sharing-and-printing-options/

Instagram Takes A Clip From…

TikTok clips are really popular, huh? Isn’t it weird that other video-sharing social media isn’t doing the same thing? Not Instagram, of course- they’re still cool!

Instagram changes the video world forever with their new feature, “Clips,” that just like TikTok will allow users to record segments of videos into a single video Story, overlay music on clips and adjust the speed and timer of each video.

The competition is real: https://www.socialmediatoday.com/news/instagrams-reportedly-working-on-a-new-tool-which-replicates-tiktoks-key/562726/

It’s going to be interesting to look back on the evolution of all these platforms three years from now, when they’ve basically become identical twins of one another, slowly converging on the same feature and content offerings, isn’t it? Maybe Google Memory will show us today’s article! Look on the bright side of all this homogeneity- eventually it won’t matter which channel you use most! 

Want to know more about the world of marketing today and tomorrow? Stay tuned for more Marketing Updates With Motion Ave. next week!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now! 

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction! 

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all. 

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data. 

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!

Marketing Updates With Motion Ave

Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!

Facebook Messenger: Platform Policies Changes and New Features 

Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.

Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.

Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/

Instagram Tests Back-To-Back Ad Stories

According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.

Stay updated on this news here: http://bit.ly/BackToBackAdStories

Hidden Likes Now On Facebook

Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.

Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/

Facebook Page Stories Will Have Their Own Panel

In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram. 

Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/

Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

This week Facebook and Friends are back on the front pages of the marketing news platforms- but Twitter also vies for our attention on this edition of Marketing Updates with Motion Ave.! 

Instagram From Facebook Battles Snapchat From Snapchat For Messaging Supremacy, Copies Oversharing

Since its inception Snapchat has positioned itself as the best app to establish connections between close friends. Facebook is now looking to replicate this x10 in their own ecosystem with Threads, a companion app to Instagram that would invite users to share their locations, status, photos, texts and even battery life with their list of “close friends.” Too busy to actively pass all this vital info on to your friends? Engage the “automatic sharing” option that will periodically share breaking news about your battery and where you’re standing (and, admittedly, more). 

Sharing is caring here: https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat

Twitter Ad Researchers: “Carousel, But More”

Twitter is leaning hard into the carousel ads format to additional campaign types following testing in recent months. Now, carousel ads can be used in tweet campaigns with a larger image panel and a swipeable carousel stream. 

Go big or go home here: https://www.socialmediatoday.com/news/twitter-tests-new-larger-image-tweet-carousel-ad-format/561712/

Facebook Becomes Most Honest Social Media Network Ever, Achieves “Transparency” 

Facebook has completed its ‘fearless moral inventory’ and has emerged to the breathlessly waiting public a new network, free of scandal and impropriety forevermore. Just kidding. Facebook by Facebook has begun a veeeeery slow rollout of new transparency and privacy options. Most critical among these is “Off-Facebook Activity,” a new feature that will allow you to see the information that Facebook has collected about you through external sources, that is, through all the websites you have visited and apps you have used besides Facebook as well as the long-awaited “opt-out” ability: once this new functionality finally reaches your country, you’ll be able to tell Facebook to never again pair the terabytes of data it collects on your online behavior with your account again- the social media giant will have to content itself with adding your usage data to its vast anonymized metadata that it sells for billions a year.

Meet the dawning of the new age here: https://www.nytimes.com/2019/08/20/technology/facebook-tool-privacy-apps-websites.html

https://www.buzzfeednews.com/article/nicolenguyen/off-facebook-activity-feature-clear-history

Ads On Instagram’s Explore Feed

Instagram From Facebook brings ads to Explore, offering advertisers the opportunity to insert themselves into the highly-attended feed of most popular content. Through the automatic placement option, advertisers will be able to extend their campaigns to this feed and get greater reach. This new ad option will not be available immediately, but some ads are already being randomly sprinkled into the Explore Feed as part of testing.

Get ready for this new opportunity here: https://business.instagram.com/blog/bringing-ads-to-explore/?fbclid=IwAR1HIM9KvILI7MFyPk1kyPOiqy2WQ-u6Wdn7h3Rjxw7wd7G3NcUnrJQ_qqM

Facebook Creates More Shiny, Imaginary Prizes To Keep You Interested

Facebook launches a new set of badges to reward users who actively participate in groups and pages and encourage them to continue interacting. This feature gives administrators the ability to better understand their fans and try to build a sense of community through reinforcing behavior that keeps their ecosystem active. 

Win fabulous prizes here: https://www.socialmediatoday.com/news/facebook-adds-more-page-badges-to-encourage-engagement/561625/

That’s it for this week! Just wait for more news, more controversy and more ads in the next edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

News, news and more news on this edition of Marketing Updates with Motion Ave.!  Ads and new features were the most featured topics in this week’s marketing news. 

Want to know more? Read on! 

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as  “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings. 

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

Marketing Updates With Motion Ave

Facebook dominates our news updates this week as the social media giant realizes in a panic that it doesn’t have your continuous and undivided attention. Find out about this crisis facing all of us in the world of digital marketing in this week’s issue of Marketing Updates with Motion Ave!

Facebook Afraid You Forgot It Exists, Owns Your Entire Ecosystem

Did you know Facebook is a social networking platform used around the world? Did you know that Instagram and WhatsApp are Facebook properties? Are you sure?

Just in case the question “who’s your daddy?” doesn’t prompt you to loudly exclaim “Facebook” wherever you happen to be, Facebook announces a momentous change to its platforms that will improve the quality of life for users everywhere: Instagram will now be renamed “Instagram From Facebook,” and WhatsApp will be renamed… wait for it… “WhatsApp From Facebook”.

Given Facebook’s rocky relationship with… humanity lately, we’re wondering if permanently wedding the fortunes of its subsidiaries to the brand luster of their parent is an awesome idea. What do you think?

Teach the controversy here: https://mashable.com/article/facebook-to-rename-instagram-whatsapp/ https://time.com/5643028/instagram-whatsapp-from-facebook/

Speaking Of Instagram From Facebook…

Just to remind creators that if they know what’s good for them, Instagram From Facebook is their most “reliable” and profitable option for them, and that it would be a shame if anything happened to their ad campaigns, Facebook From Facebook launches a new feature in its Creator Studio App: Instagram Scheduling. 

In all seriousness, this corrects a previous lack of functionality that was a real waste of time: finally, social managers can schedule posts and IGTV videos from official apps. Until now, this was only possible from a few apps, as Instagram’s API restriction limited other posting options. This opening of access is likely to cure a few headaches in marketing offices around the world.

Rejoice: https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/

Google Search Not Entertaining Enough? Now It Runs Sideways

The “local pack,” or local results box you get when you search for location-tagged objects, is being redesigned in an effort to be more… interesting? Attractive? Action-packed?

Now, your search results appear below one ad in a scrollable carousel- which fits only one and a half results on the initial page. If you want to see anything past the first result (and see all of the second one, so you know whether “Free Foot” is “Footlong Subs” or something really creepy), you’ll have to scroll.

This can be bad news for SEO, and a lot of businesses that have enjoyed reliably appearing on first-page results are going to have to adapt to regain visibility- if they can.

The announcement, as well as some worrying and advice here: https://searchengineland.com/google-tests-carousel-local-pack-with-ads-included-320225  http://blumenthals.com/blog/2019/08/02/why-brands-should-be-worried-about-the-local-scroll-pack/

Snapchat Instant Create Makes It Easy… Almost TOO Easy

Social platforms aren’t just competing for users, they’re also competing for advertisers- with each platform having unique requirements, marketers don’t have the time or budget to chase every single one. Snapchat just launched its Instant Create Tool, which reduces the work of producing mobile-friendly vertical ads to THREE steps: give a URL, provide or choose an image, and toss that puppy into a template. Entering creative assets will be optional as Instant Create will import images from your website. This vastly widens the field of potential advertisers who can competently create quality ads- which could be a big win for Snapchat.

Snapchat’s official announcement here: https://forbusiness.snapchat.com/blog/introducing-instant-create

More about this new tool: https://techcrunch.com/2019/07/31/snapchat-instant-create/

And that’s all Facebook from Facebook and Friends bring us this week. Stay tuned for next week’s surprises and controversies from Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

August begins with some interesting developments! In this week’s edition of Marketing Updates with Motion Ave, Facebook, Google and Pinterest all bring quality of life improvements and some new features. 

Search Ads Return To Facebook

Search ads return to Facebook after years of absence. “Search” now appears as an ad placement option on Facebook Ads Manager, allowing you to target specific search terms on the results page of a search on Facebook, just like Google ads. While this seems like a basic and useful option, search behavior on Facebook just isn’t the same as Google; it will require analysis of typical search terms for marketers to make search-based ads advantageous.

Learn more about the return of search ads here: https://www.socialmediatoday.com/news/facebooks-expanded-its-search-ads-availability-to-more-businesses/559783/

Pinterest Launches Mobile Ad Tool

Yet another reason Pinterest is made for mobile- now on the creator’s side. Advertisers can edit and create ad campaigns with a mobile-optimized UI and all the essential options: consolidated targeting, budgets and targeting adjustment, ad pause, and so on. For marketers, now it’s more convenient than ever to always be at work!

Want to know more? Click (but really, let’s face it, tap) here: https://www.searchenginejournal.com/pinterest-marketers-can-now-create-ad-campaigns-on-a-mobile-device/318487/#close

Instant Games Becomes Less Instant

Instant Games has put up its feet in the Facebook Gaming tab, as part of recent updates to declutter Messenger so it can mainly be for, you know, messaging.

Streamline your existence here: https://www.engadget.com/2019/07/26/instant-games-facebook-gaming-tab/

Google Keyword Planner Gets Searchier

Finding the right keywords for your ad campaign can be difficult. This update gives a little smart search-enhanced help, suggesting the most relevant additional keywords to enhance your seed. In addition, website filtering and brand exclusion features will let you filter these suggestions to keep your keyword seed on topic and leave off proprietary terms.

Want to know more about this new update? Click here: https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/#close

That’s it for today! Want to know more about the world of digital marketing? Follow us! 

Marketing Updates With Motion Ave

Interesting news from Pinterest, Instagram, Twitter and Facebook this week! Don’t miss this issue of Marketing Updates with Motion Ave!

Facebook Mobile News Feed Goes on a Diet

Beginning in August, the aspect ratio of ads and posts displayed on mobile news feeds goes from 2:3 to 4:5 – reducing copy lines from 7 to 3 and shrinking images on posts and ads. Marketers will have to tighten their copy or push audiences to the “see more” prompt to move to bigger real estate.  

Read more about the change here: https://marketingland.com/heads-up-advertisers-facebook-is-shrinking-mobile-news-feed-ad-space-264063

Instagram Institutes Double Secret Probation

Instagram is hardening its conduct policy with a system of escalating interventions. Activities that violate user policy will accumulate warnings- get enough yellow flags in a short enough interval, and you’ll receive a notice that you’re about to be banned. Mess up again during this cooldown period, and you’re outta there. 

An additional update is a formal appeal process; if content was removed in error, Instagram will restore the post and remove the violation from the user’s record.

Maybe just don’t be awful.

Get the story here: https://www.socialmediatoday.com/news/instagram-adds-new-warnings-for-accounts-which-are-close-to-being-banned/559079/

Twitter Reminded That Computers Still Exist, Some People Using Them

Twitter has updated its desktop interface, including importing several of the more useful features from its mobile platform, including relocating the navigation bar to the left side and rolling mobile’s Explore tab into it. Switch profiles without closing your screen, enjoy new color and dark modes, and see all DMs- sent and conversations- in one place. Who needs one of those “smart-phones” now? 

Embrace the goodness: https://www.theverge.com/2019/7/15/20695120/twitter-desktop-redesign-dark-mode-mobile-features

Pinterest Now Diagnoses, Treats Mental Health

Pinterest will now interrupt your regularly-scheduled swiping if it detects that you’re less perky. Searches for terms like “stress quotes,” or “work anxiety” will lead not to charming Pins of ramshackle country homes in Nebraska overlaid with soothing platitudes or to pouting cats in rugby shirts, but to “wellness activities” provided by Brainstorm, the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, such as deep-breathing and self-compassion exercises. Features like links to affordable mental health care or therapy chatbots are scheduled for a later release (date unspecified)- and of course, search results that lead to “wellness exercises” absolutely won’t be revealed to a current or future employer, spouse, or private investigator.

Learn more about this innovative and inspiring initiative here: https://techcrunch.com/2019/07/22/pinterest-wellness/

Finally, the social media giants care deeply for our well-being! See you next week for another issue of Marketing Updates with Motion Ave.!

Marketing Updates With Motion Ave

Welcome back to Marketing Updates with Motion Ave! It’s time for more juicy news from the marketing world- this time Google, Youtube, Facebook, Pinterest and Linkedin have all given us something to talk about! 

Shoelace: It’s Like Google+, But Less!

Google creeps back onto the social network battlefield with Shoelace, a new platform that allows people to organize events and activities that users can attend. If you’re thinking “Just like Sched or Doodle (which connects through Google), you’d be WRONG because… what’s that over there? To be fair, there are some social features sprinkled in: add your interests and the app will recommend nearby events, for example. For now, Shoelace is in closed beta in New York. We’ll see if Shoelace lasts long enough to go public or if it dies of disappointment

Learn more about this latest attempt here:

https://www.theverge.com/2019/7/12/20691430/shoelace-google-area-120-event-organizing-new-york-beta

Brace Yourself: You Can Opt Out Of Facebook Targeted Ads

Did you eat a pickle sandwich under your bed with the lights out last night, and now every site is showing you ads for pickles, mayo, and antacid? Don’t answer. Do targeted ads squick yout out? If the answer is yes, you’ll be able to ask FB “how have you so thoroughly invaded my life” with the new option “why am I seeing this”? in all FB ads. Click on it, and you’ll see the specific online actions you took that Facebook told (sold) the advertising company- with the option of disabling all ads from this source! A new section, in Ad Settings will also show you all the different topics and products you’ve been targeted for, and by whom- with the ability to powerfully tweak which of these you want to allow advertisers to use. 

While it’ll be difficult to opt out of every single area of Facebook that uses your personal data to target you, probably its biggest value is in becoming better informed about HOW and WHY you get targeted, so you can opt out of the most egregious things.

Free yourself here: https://www.komando.com/happening-now/580478/opt-out-of-facebook-targeted-ads

YouTube Continues To Woo Content Creators With Better Monetization

Platforms are in a mad rush to befriend streamers that drive traffic; between Facebook and YouTube, it’s reached the level of a streetfight, with each platform throwing every incentive it can afford at content creators to keep them right where they are, driving traffic. Youtube launches a fundraising tool, Super Stickers, for their existing $400-a-minute profitable Super Chat, and Learning Playlist. There’s also new merch, premium emojis and badges, you name it.

The update also includes changes to the site’s copyright infringement tools. Creators will be able to easily remove parts of their videos that are associated with copyright claims- without simply getting the whole thing blocked.

Want to know more? Click on the link: https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/

Commercial Video Gets A Big Break on Insta

Videos are blowing up on Instagram- searches for videos on trending topics have increased thousands of times over in just the past year! Now, Pinterest has launched a suite of new video tools for businesses, allowing them to upload videos and see them all in one tab, get traffic insights, and schedule content. For now, these tools are only available for business accounts.

Learn more about this video feature here: https://www.searchenginejournal.com/pinterest-rolls-out-a-suite-of-new-video-tools/316087/

LinkedIn Launches 3 New Campaign Objectives

Since LinkedIn launched its new integration with Google Campaign Manager last year, the platform has been looking to constantly upgrade its ads features. This time it added 3 new ad objectives to its campaign manager: brand awareness, website conversions and job applicants. LinkedIn is taking itself seriously as a social marketing ecosystem just like Facebook, and continues to grow into the role.

Get to know more about these ad objectives and their pricing here: https://www.socialmediatoday.com/news/linkedin-upgrades-campaign-manager-with-3-new-objectives/558668/

https://www.linkedin.com/help/lms/answer/103969

That’s it for this week! We look forward to seeing you next week in a new issue of Marketing Updates with Motion Ave. See you soon!

Marketing Updates With Motion Ave

Get all the new updates on Facebook, Instagram and Twitter in this new edition of Marketing Updates With Motion Ave.! This week, major social platforms across the Internet step up to greater ethical responsibilities and start polishing their public image:

Facebook Fights Snake Oil Ads

Facebook’s latest news feed algorithm update takes aim at phony health goods, such as weight loss, hair growth, and sexual potency products. No, FB doesn’t want you to be bald, fat, and lonely; these ads are typically from sources selling completely unregulated or outright fraudulent products, often imported with no direct oversight from food or drug agencies. They can be dangerous, even fatal, or just plain expensively useless- Facebook is clearly trying to clean up its image as a refuge for fakes.

Learn more about this fight against misleading ads here: https://bit.ly/2JlMyTM

Instagram AI Protects Your Lunch Money

Instagram is harnessing machine learning to compare outgoing messages to content previously reported by users as abusive. If the AI thinks your message might be bullying, you’ll receive a prompt, “are you sure you want to send this?” This feature intends to reduce abusive behavior by requiring users to pause and check their intentions; since most aggressive behavior online is the result of impulsive outbursts, this might be a subtle but effective weapon against cyberbullying.

Get the full story here: https://bbc.in/2xGu2jL

Facebook Realizes You Can Make Money On It

Facebook hopes to woo content creators from YouTube by offering new ways to quit your real job and spend 14 hours a day in your basement streaming Fortnite and DOTA. Now, in addition to premium subscription options to lock exclusive content behind a paywall, viewers can purchase “Stars,” the token economy that will be used to “tip” content streamers during live streams, which will become real money. 

Shocking news: beginning in 2020, Facebook will take a cut (or, if you like, “vig”) of the earnings from the fan subscription. Thank goodness they’re not neglecting themselves!

Get to know more here: https://www.theverge.com/2019/7/9/20687603/facebook-creators-stars-subscriptions-supporter-groups 

https://techcrunch.com/2019/07/09/facebook-subscription-revenue-share/

Twitter Joins The Hate Speech Fight

Twitter is expanding their code of conduct to penalize users who submit messages that dehumanize others on the basis of religion. Now more than ever language and its malicious use is the focus of social platforms!

Get to know more about this story here: https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html

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