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Are Your Facebook Campaigns A Giant Mess?

Hi there! Trying to get leads but not getting the results you expect? Constantly boosting ads or creating copy that doesn’t convert?

No sweat! We’ve got tips to help you clean up your act on Facebook Ad campaigns.  

At Motion Ave, we’ve been helping commercial cleaning companies become successful in their advertising campaigns. We’re familiar with industry concepts like disinfection dwell time, high touch surfaces, dusting without desktop disruption, and cleaning techniques for carpets and hard floors- and we know how to make the vital but often-overlooked commercial cleaning service sparkle in the eyes of your prospective clients!

Stop scrubbing away at your Facebook campaigns! Cut right to the clean with these simple tips and get better results on your campaigns! We know they work- they’re how we’ve helped businesses like yours succeed!

1. Make sure you have the right objective for your campaigns

Every marketing campaign must have a clear objective.  With commercial cleaning companies what we usually do is drive traffic to a landing page and get people to register so we can follow up with them and set up an appointment.  This process is mapped out in what we call a funnel. 

A good funnel will allow you to bring new prospects, convert them, make sales, retain customers and automatically follow-up leads. This is an example of one of the funnels we use with our commercial cleaning customers:Fix your Facebook Ads Campaigns with funnels

2. Target the right audience

You can’t talk to two different people in the same way! Every ad has to target its own audience.  If not, your ad won’t be successful. With Facebook, you have plenty of possibilities when it comes to audience segmentation (by age, gender, income level, location, interest, language etc.). You can also create lookalike audiences similar to your leads, clients and franchise owners. 

For the commercial cleaning industry, we usually conduct preliminary research to find out who are the “buyer personas” or the people that would be interested in acquiring a franchise.  Then, we design our ads based on their needs, pain points, wishes, and dreams.  We use at least 5-6 different types of audiences in our ads.

Related: https://motionave.com/getting-smart-with-targeting-on-facebook-ads-for-beginners/

3. Put the right offer on the table

Once you have the right objective and audience, you have to figure out the right budget.  Your results are directly related to your investment – a very low investment level will yield a low number of leads. On the ad set level, Facebook gives you the option of estimating the number of leads you can get with a specific daily budget as illustrated below:

Fix your Facebook Ads Campaigns with the right budget

Source: Facebook

With our commercial cleaning clients, we usually recommend a fixed budget for ad spend around $1,000 dollars a month that we usually adjust based on the results.  With this amount, we have managed to get at least 80-100 leads per month for our clients.

4. Get the right creatives up and running

The difference between a good and a bad ad is usually the copy (matched up with some awesome video testimonials). 

Copy is not just a catchy headline.  You need to spend a lot of time designing the content of your ads and testing different options to see what resonates with your target audience.  Try including some of the following in your ads:

  • Emoticons- text alone can look dull and boring.  These little icons help break the monotony.  
  • Killer CTAs- These determine whether your viewer takes action on your ad.  Use power words such as Improve, Learn, Discover, Increase, Reduce, Ultimate, Complete, etc.- always verbs!
  • Monitor the text in your images – Facebook punishes text-heavy images.  Make sure you check the requirements on Facebook Image Text Check tool.
  • Storytelling- Videos with subtitles as 80% of Facebook users watch video content without audio.

Commercial cleaning is not usually the first thing people think about when scrolling down through Facebook. You’ll need to build social proof in your ads, usually done through video testimonials.- the more the better!

Fix your Facebook Ads Campaigns with the right creatives

Related: https://motionave.com/8-secrets-create-killer-facebook-ads/

5. Optimize budget based on ad performance

Optimizing campaigns is a combination of art and science.  Remember we set our campaign objectives? Well, we have to monitor the variables based on that objective.  With commercial cleaning companies what we usually monitor is the cost per lead, cost per link click, CPM, frequency, and link click.  Nonetheless, we study many different variables before making decisions about turning off ads or testing new creatives.

Don’t think that because an ad is not working today, it won’t work in the future. Sometimes what works in the fall might not work in the summer, and vice-versa.  Always monitor your results! Check your data, analyze, and think outside the box! Never forget your metrics.

6. Monitor constantly 

Finally, constantly monitor your campaigns.  What works today might not work tomorrow! Change your creatives from time to time and always use your own genuine style of communication with your audiences.  

Optimize your budgets until you reach the sweet spot where you are achieving great results and all variables are in place (copy, creatives, budget, placement, audiences, ad sets, etc).

Cleaning an office requires skill, knowledge, and experience- so does managing Facebook ads! If you feel like you can’t crack the code, don’t worry! We’ve represented the commercial cleaning industry for more than 2 years, and have helped our customers grow their leads base by as much as 300%! If you’re tired of doing it yourself and not getting the results, contact the professionals- just like your clients do! 

 

Resources:

https://www.socialmediaexaminer.com/7-tips-optimize-facebook-ad-campaigns/

https://newsfeed.org/6-tips-for-optimizing-long-term-campaigns/

https://www.facebook.com/business/insights

https://jan-pro.com/office-cleaning-system/

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave!  This week is all about Google. Find out what the search giant has for you this week here! Just read on!

Cart metrics For Shopping Campaigns

Google Ads adds a new set of metrics and data to shopping campaigns. Now it will be possible to see a cart data report, where information about purchases will be given. This report will show specific data on sold items, attributed sales metrics, which include total amount of income from transactions attributed to clicks on an ad and offer-level sales metrics showing all products sold. 

Go deeper into the subject by clicking here: https://www.searchenginejournal.com/google-ads-brings-new-sets-of-data-to-shopping-campaigns/332563/

Google Improves Asset Combination For App Ads

Google Ads announce is working on improving asset combination for app campaigns and giving traffic to specific assets so advertisers can have better information on which assets are performing better. Even though the platform said these improves wouldn’t affect campaign performance, some changes in metrics and in well performing assets could be seen.

Know more here: https://searchengineland.com/as-app-campaign-placements-expand-google-ads-aims-to-improve-asset-combinations-for-app-ads-324088

Google Updates Search Algorithm 

It seems that the context will be king with this new update of Google’s search algorithm. According to the platform, it will change results rankings for up to one in 10 queries. Previously Google treated phrases as sets of words with no connection, it only read important words (such as nouns) and displayed the results for that search. With the change, now words that it didn’t take into account, such as prepositions, will have more value so users can get better search results.

Learn what the impact of this change might be here: https://www.inc.com/jeff-haden/google-just-announced-a-major-search-algorithm-change-that-users-will-probably-love-and-some-businesses-may-absolutely-hate.html

Twitter Is Labeling Bots

To ensure greater transparency within the platform, Twitter has decided to label bots profiles. This bots have dominated political news streams, and had contributed to amplify and manipulate trends in the past. This proposal serves to identify who is really behind those profiles and to limit the way in which they are used. 

Confirm you are not a bot here: https://www.socialmediatoday.com/news/twitters-considering-a-new-checkmark-to-highlight-bots-on-the-platform/565730/

And that’s it for this issue! Find out what other changes Google might bring and what other transparency fight Twitter would be battling next week in Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news! 

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential. 

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections. 

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile. 

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories. 

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations. 

Read more here: https://www.socialmediatoday.com/news/twitter-says-that-its-exploring-ephemeral-tweets-and-the-capability-to-sha/565069/

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave. 

 

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

Marketing Updates With Motion Ave

Options, options, options- almost every major platform announces significant additions to content offerings and marketing. Welcome to another issue of Marketing Updates with Motion Ave.!

Video (Ads) Killed The YouTube Star; Also, Introducing The Google Trust Fall

YouTube goes all-er in? All inner? More all-in? on expanding the power of advertisers to keep content a-monetizin’. The newest feature continues to welcome YouTube’s surprisingly large segment of TV-based viewers on Home Feed- TrueView ads, featuring full-sized, traditional television-style ads. Unpopular? Potentially. Expensive? Yes. Massive reach potential, and the ability to have uninterrupted audience attention? Probably worth it for deep-pocketed marketers trying to dominate the increasingly competitive ad space of YouTube.

Speaking of competitive marketing, the new Video Reach Campaigns let marketers let go and let Google- select this option, and the platform will use its algorithms to determine the optimal placement for uploaded video assets. Options are great, but if there’s only a few truly successful ways to present content, and many of those variables are hidden behind an invisible data-driven algorithm, smart marketers are likely to give up control happily for better metrics; and after all, isn’t that what the Internet is all about?

Want more details? Click here: https://www.socialmediatoday.com/news/google-adds-new-video-campaign-options-including-home-screen-ads-on-youtub/563545/

Yo Dawg, I Heard You Like Bubbles 

Isn’t it terrible what people say on Twitter? Oh, no, I didn’t mean YOU- I meant the awful folks that reply to your tweets with horrible, toxic flames. Sure, you could just not read the replies… ah, who are we kidding? That’s really hard.

To keep your threads on topic, Twitter now gives users the ability to selectively mute replies to their tweets… unless other users want to see them, in which case they can use the “see all hidden tweets” option, which will also be available. Now, your tweets will be safe from hate speech, as long as no one views the replies you’ve muted!  

Everything will be perfect now: https://www.theverge.com/2019/9/19/20874847/twitter-feature-launch-us-japan-rollout-hide-replies

Like It? Get It… All Of It

“Shop The Look” isn’t a new concept in fashion retail, but Pinterest is leveraging its development of in-ecosystem shopping to take it in a direction that advertisers will love. Brands can promote up to 4 products in a single ad (already deliciously cost-effective)… and users can click directly on these to be taken straight to the retailer’s checkout. Impulse buying made even easier!

Excited? Click here: https://marketingland.com/pinterests-new-shop-the-look-collections-lets-brands-promote-several-items-in-one-mobile-ad-267778

https://newsroom.pinterest.com/en/post/new-ways-to-reach-shoppers-with-shop-the-look-ads-global-catalogues-and-dynamic-business

Facebook To Kids: Don’t Damage Your Bodies

In the United States, it’s forbidden to sell diet drugs or cosmetic surgeries to minors, especially without their parents’ consent… but social media doesn’t exactly have a zip code. There’s a lot of good reasons to restrict this kind of marketing: the developing bodies of children can suffer terrible, permanent damage from many of the active ingredients of so-called “diet pills,” and more importantly, these ads create unrealistic, toxic, and self-destructive expectations for teens already dealing with the challenges of their changing bodies.

Facebook and Instagram now forbid posts relating to diet products or cosmetic surgery to be shown to accounts of users under 18.

Find out more here: https://www.engadget.com/2019/09/18/instagram-will-restrict-posts-on-cosmetic-surgery-and-diet-prod/

Bigger, Longer, And Uncut… Snapchat Ads

Video options abound on Snapchat this week, with maximum ad length increasing from 10 seconds to a bathroom-break-worthy 3 minutes! Furthermore, viewers are now offered alternatives to the 6-minute unskippable ads on streamed content: by swiping, they can instead view a mobile website, long-form video, or camera attachment.

Behind the scenes, Snapchat also further empowers marketers with Goal-Based Bidding, targeting viewers who have already viewed a curated 15-second video.

Embrace the growth here: https://www.mobilemarketer.com/news/snapchat-lengthens-video-ad-limit-to-3-minutes/563650/

That’s it for this week! Follow Motion Ave. through our networks to stay informed and entertained about the world of digital marketing!

Marketing Updates With Motion Ave

This week’s marketing news is about “new” features from all the major channels. Intrigued? Read on! 

I’m Snapchat, and I Approve This Message

Although Snapchat hasn’t really established itself as a platform for paid political advertising yet, the platform is planning for the future and launching a political ads library with the aim of making its role in political promotions transparent: the library will feature data including who paid (and how much they paid) for political messages featured on Snapchat, clearly acting in repudiation of Facebook’s past status as “the place bad actors go to screw around with democracy consequence-free.”

Prepare yourself:

https://edition.cnn.com/2019/09/15/tech/snapchat-political-ads/

https://www.snap.com/en-US/political-ads/

Google Optimization Scores Now On Mobile App

You probably already knew that the Google Optimization Score, ranging from 0% to 100%, gives a rough measure of how effectively crafted your ad campaign is since it allows you to visualize how well they are optimized. The platform has now updated the mobile ads app, allowing you to track this away from your desktop as well. 

Learn more about this feature here: https://www.searchenginejournal.com/google-ads-app-now-displays-campaign-optimization-scores/325819/#close

New Tools For Live Broadcast And Video On Facebook

Facebook continues to introduce and boost features as it competes with YouTube for market share of content creators, especially video. They’ve launched new rehearsal and trimming options for Facebook Live, allowing creators to show their videos to admin Pages and editors to test their content first, and trim the beginning and end of Live broadcast replays.

They’ve also updated the Watch Party feature, adding the ability to schedule parties which will generate an announcement post to notify followers when the Watch Party begins. 

Join the party here:

https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/

Google Memory Will Definitely Remind You Of Something

Instagram Stories are pretty popular, huh? Isn’t it weird that other photo-sharing social media isn’t doing the same thing? Not Google, of course- they’re still cool!

In a move that doesn’t remind anyone of Google+ or “Remember This Day,” Google Photos adds the Memory option, creating a Story-like (but private, personal, and tweakable) album of past photos. On a more practical note, Photos is rolling out enhanced sharing and photo printing options after people have had a few months to get used to Memory.

Share the memories here: https://techcrunch.com/2019/09/12/google-photos-adds-a-time-traveling-version-of-stories-plus-more-sharing-and-printing-options/

Instagram Takes A Clip From…

TikTok clips are really popular, huh? Isn’t it weird that other video-sharing social media isn’t doing the same thing? Not Instagram, of course- they’re still cool!

Instagram changes the video world forever with their new feature, “Clips,” that just like TikTok will allow users to record segments of videos into a single video Story, overlay music on clips and adjust the speed and timer of each video.

The competition is real: https://www.socialmediatoday.com/news/instagrams-reportedly-working-on-a-new-tool-which-replicates-tiktoks-key/562726/

It’s going to be interesting to look back on the evolution of all these platforms three years from now, when they’ve basically become identical twins of one another, slowly converging on the same feature and content offerings, isn’t it? Maybe Google Memory will show us today’s article! Look on the bright side of all this homogeneity- eventually it won’t matter which channel you use most! 

Want to know more about the world of marketing today and tomorrow? Stay tuned for more Marketing Updates With Motion Ave. next week!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now! 

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction! 

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all. 

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data. 

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!

Marketing Updates With Motion Ave

Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!

Facebook Messenger: Platform Policies Changes and New Features 

Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.

Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.

Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/

Instagram Tests Back-To-Back Ad Stories

According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.

Stay updated on this news here: http://bit.ly/BackToBackAdStories

Hidden Likes Now On Facebook

Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.

Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/

Facebook Page Stories Will Have Their Own Panel

In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram. 

Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/

Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

This week Facebook and Friends are back on the front pages of the marketing news platforms- but Twitter also vies for our attention on this edition of Marketing Updates with Motion Ave.! 

Instagram From Facebook Battles Snapchat From Snapchat For Messaging Supremacy, Copies Oversharing

Since its inception Snapchat has positioned itself as the best app to establish connections between close friends. Facebook is now looking to replicate this x10 in their own ecosystem with Threads, a companion app to Instagram that would invite users to share their locations, status, photos, texts and even battery life with their list of “close friends.” Too busy to actively pass all this vital info on to your friends? Engage the “automatic sharing” option that will periodically share breaking news about your battery and where you’re standing (and, admittedly, more). 

Sharing is caring here: https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat

Twitter Ad Researchers: “Carousel, But More”

Twitter is leaning hard into the carousel ads format to additional campaign types following testing in recent months. Now, carousel ads can be used in tweet campaigns with a larger image panel and a swipeable carousel stream. 

Go big or go home here: https://www.socialmediatoday.com/news/twitter-tests-new-larger-image-tweet-carousel-ad-format/561712/

Facebook Becomes Most Honest Social Media Network Ever, Achieves “Transparency” 

Facebook has completed its ‘fearless moral inventory’ and has emerged to the breathlessly waiting public a new network, free of scandal and impropriety forevermore. Just kidding. Facebook by Facebook has begun a veeeeery slow rollout of new transparency and privacy options. Most critical among these is “Off-Facebook Activity,” a new feature that will allow you to see the information that Facebook has collected about you through external sources, that is, through all the websites you have visited and apps you have used besides Facebook as well as the long-awaited “opt-out” ability: once this new functionality finally reaches your country, you’ll be able to tell Facebook to never again pair the terabytes of data it collects on your online behavior with your account again- the social media giant will have to content itself with adding your usage data to its vast anonymized metadata that it sells for billions a year.

Meet the dawning of the new age here: https://www.nytimes.com/2019/08/20/technology/facebook-tool-privacy-apps-websites.html

https://www.buzzfeednews.com/article/nicolenguyen/off-facebook-activity-feature-clear-history

Ads On Instagram’s Explore Feed

Instagram From Facebook brings ads to Explore, offering advertisers the opportunity to insert themselves into the highly-attended feed of most popular content. Through the automatic placement option, advertisers will be able to extend their campaigns to this feed and get greater reach. This new ad option will not be available immediately, but some ads are already being randomly sprinkled into the Explore Feed as part of testing.

Get ready for this new opportunity here: https://business.instagram.com/blog/bringing-ads-to-explore/?fbclid=IwAR1HIM9KvILI7MFyPk1kyPOiqy2WQ-u6Wdn7h3Rjxw7wd7G3NcUnrJQ_qqM

Facebook Creates More Shiny, Imaginary Prizes To Keep You Interested

Facebook launches a new set of badges to reward users who actively participate in groups and pages and encourage them to continue interacting. This feature gives administrators the ability to better understand their fans and try to build a sense of community through reinforcing behavior that keeps their ecosystem active. 

Win fabulous prizes here: https://www.socialmediatoday.com/news/facebook-adds-more-page-badges-to-encourage-engagement/561625/

That’s it for this week! Just wait for more news, more controversy and more ads in the next edition of Marketing Updates with Motion Ave.