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How To Get The Most Out Of Your Blog

With over 500 million blogs on the Internet, attracting readers to yours is an uphill battle. A medium that began as a hobby has become one of the most essential online marketing tools today.

That’s worth repeating, and remembering: it’s a “marketing tool.” The goal of a useful blog is not only to drive traffic to itself but to also generate leads and (hopefully) conversions.

Here are some tips for getting the most out of your blog.

Tip #1: Find your niche

No matter what your business is, finding your niche is the first thing to do before writing posts- think about who’s going to be interested in your topic, what they’re like, and what’s going to motivate them to listen to you.

Once you’ve identified this niche, it’s time to create awesome Buyer Personas to better understand better who this audience is, and tailor your content to their needs.  

Tip #2: Focus on quality, not quantity

For a long time, the marketing blog strategy has been “write, write and write.” Now, analytics have made it pretty clear that audiences have become more selective and focused- content quality is far more important. You don’t have to write every day; write once a week or every two weeks- decide this based on your results and research- but more importantly, focus on writing amazing, high-quality content.  

There’s a glut of content on the Web. Focus on not repeating ideas already expressed thousands of times elsewhere, and instead offer meaningful, specific information- valuable content that people will actually want to read and share. 

Also, remember that better content will bring you more social share and more backlinks; therefore, your blog post will rank higher on Google, which means better search results.

Tip #3: Be authentic

Being authentic means staying true to who you are, what your business does, and your audience.

As we mentioned in a previous post about 2019 digital marketing trends, the future of marketing is more transparent, authentic, and personal. Brands need to follow suit, in the tone and topics of their messaging. Authentic writing makes audiences relate to your business, turns readers into advocates, and builds your identity and image into influence.

Check this authenticity checklist to find fundamental approaches to implement in any business for a more authentic voice.

Tip #4: Tell stories

Our lives are a series of stories, and we’re always looking for new ones.

The best marketing copy is a story. Stories engage, excite, change minds- and sell. The personal connection we feel when hearing a story is backed by neuroscience. Information presented as a story is more memorable and involves us emotionally as well as intellectually: more areas of the brain are engaged when information is presented narratively rather than as a series of facts. Those areas of the brain are the same that become activated in real life social interactions; when you hear a story, much of your brain can’t tell the difference between hearing and experiencing it, becoming more emotionally attached as a result.

To tell stories that sell, use anecdotes to lead your reader into your content and help them understand the message.

Click here for more interesting facts on including stories into your writing.

Tip #5: Encourage conversations

Think of your blog as a communication channel. Encouraging conversations in your blog posts is a great way to create engagement with your audience.

As Neil Patel explains, a fantastic way to encourage conversations is to ask a question at the end of your post to invite your readers to leave comments.

Another strategy to encourage conversations is to write in a more conversational tone using the words “I” and “you.” Writing in this tone will make your audience feel more comfortable and encourage them to leave more comments.

Remember to respond promptly to your post’s comments to keep up with the conversation!

Tip #6: Add CTAs to your post

To get the most out of your blog, you need to include CTAs (calls-to-action) in your blog posts. Without a CTA, readers who could be interested in your products or services won’t know what to do next.

A CTA translates a message into purposeful behavior, and therefore generate leads and sales. Never forget that the purpose of content marketing is to present content that motivates action- in this case, becoming a lead or a sale. A CTA guides readers gently from their content experience to your products and services- or to even more content on your site, to learn more about you.

Wherever appropriate, never forget to use a CTA to allow readers to opt into your email marketing list- this is essential to building a useful database. As Neil Patel says, collecting emails is the most important thing. By doing so, you’ll be able to connect more directly to your leads, build a relationship, gain their trust and then sell your products and services.

Conclusion:

Writing unique, authentic and valuable content, encouraging conversations, and adding CTAs to move your audience through your website and your products and services, including collecting emails, will help your blog to be successful.

Was this overview valuable? Let us know! (See what we mean about creating conversations and including a CTA? 😁)

At Motion Ave, we’re passionate about creating great content! If you recognize the value of quality blog posts for your business, we’d love to help you get the most out of your site. Whether you’d like us to share some tricks or create content just for you,  say hello!

 

 

 

Sources:

Neil Patel – Does blogging still work in 2019? https://youtu.be/i4CY-XD6agM

https://www.theminimalists.com/blog/

https://www.softwarefindr.com/how-many-blogs-are-there/

https://neilpatel.com/blog/truth-will-out/

https://www.kinesisinc.com/the-power-of-storytelling-as-a-marketing-tool/

The Recipe for Creating Awesome Buyer Personas [Infographic]

Buyer Personas are a crucial component of every digital marketing strategy; they’re essential to better understanding your target market and tailoring your content and products to their needs.

All of this translates into reaching the right people to drive traffic, generate leads, and close deals. But how do you create fantastic personas?

Creating good Buyer Personas doesn’t seem like an easy task, but crafting them well is like cooking a perfect meal: get the right ingredients, follow the recipe, and voilà. We’d like to share our recipe for awesome Buyer Personas for every business.

Create Amazing Buyer PersonaCreate Amazing Buyer PersonaCreate Buyer PersonaCreate Amazing Buyer Persona Create Amazing Buyer Personas with Infographics

 

 

 

Sources:

https://blog.hubspot.com/marketing/buyer-persona-research
https://marketinginsidergroup.com/demand-generation/what-to-include-in-a-buyer-persona-infographic/
https://blog.hubspot.com/marketing/build-buyer-personas
https://blog.hubspot.com/marketing/buyer-persona-questions
Singlegrain: How to develop Buyer Persona
Singlegrain: Science building Buyer Persona

8 Secrets to Creating Killer Facebook Ads

With over 2 billion monthly active users, Facebook has become a place where businesses can connect with potential customers and grow their base significantly- but if you’re building a brand,  posting on their Fan Pages alone is not enough. To reach your audience and get results, you need to advertise on Facebook Ads, and you need to do it right.

Users are bombarded with ads every day, and there’s a lot of competition for their attention. To rise above the rest, here’s eight secrets to creating killer Facebook Ads that successful brands use to optimize campaigns and spend advertising budgets wisely- you should master them, too.

1. Consistency

MailChimp is a perfect example of campaign consistency: their ads are simple, with a touch of humor, and reliably styled. Their ads stand out in a sea of content with their bright, yellow images and short copy.

Mailchimp Facebook Ad Mailchimp Facebook Ads

2. Humor

Humor makes an experience emotional and memorable- employ it in your Facebook Ads to increase engagement and connection. Loosen up your language and use humor to spice up your message.

Humor for Facebook ads Humor for Facebook Ads

3. Seasonality

Some brands adapt their ads for holidays like Christmas, Valentine’s Day, and Halloween, as well as seasonally, often to coincide with a change in product offerings. Seasonal messaging is essential; it lets you relate to your audience’s mood and current interests, and provides context for special promotions.

Seasonability for Facebook AdsSeasonability for Facebook Seasonability for Facebook

4. Urgency

Creating a sense of urgency is a time-honored ad technique, and it’s just as effective in the fast-paced context of Facebook Ads. Phrases like “before they’re gone,” “before it’s too late,” “sales end,” are some of the phrases you could try in your copy to make consumers think they will miss a great opportunity if they don’t act fast.

Urgency for killer Facebook Ads Urgency for killer Facebook Ads Urgency for killer Facebook Ads

5. Targeted Messaging

Targeted messaging means speaking directly to your primary audience: using language that directly addresses specific concerns or values. This is extremely effective, but takes work: brands need to identify the pain points and goals of their target audience before writing their copy. The message has to be personal, and feel uniquely relevant to your primary audience, while still broad enough not to alienate potential leads.

Personalization is a must when you’re writing targeted Facebook ads.

Targeted Message Facebook Ads Targeted Message Facebook Ads Targeted Message Facebook AdsTargeted Message Facebook Ads

6. Education

Another interesting way of using Facebook Ads is to communicate an informative, useful message to your audience, based on their needs, interests, and struggles. This technique attracts your target audience and invites them to digest your content while getting to know you as an industry leader and generating trust.

In many ways this is the heart of content marketing: audiences are receiving something valuable from you in exchange for building trust and, if the information is behind a form, creating leads or valuable research data.

Education for Facebook Ads

7. Authority

Authority, in this case, means backing the claims of your brand with trusted entities like individuals and organizations. Authority builds credibility, whether the source is an influencer, celebrity, or industry leader. Other good examples are displaying awards or special recognition your brand or products have gained, or statistics of consumer preference for your brand over a competitor.

Testimonials are another fantastic way to generate authority. By quoting well-respected industry leaders willing to speak about your brand, you can show recognition. Haven’t got any? Don’t worry- honest, well-crafted statements from real, “normal” users that your audience can relate to are also extremely effective.

Authority for Facebook Ads Authority for Facebook Ads Authority for Facebook Ads

8. Localizing

Localizing is a broader form of personalization where copy and images relate specifically to a narrowly-targeted region where the ad will be shown. As with personalization, it raises credibility by causing audiences to feel that copy directly relates to their specific interests.

Localizing for Facebook Localizing for Facebook

The most important secret? Mix and match. Combine humor with personalization, with consistency, and more. Create the perfect ad by always following your brand’s values and personality- but don’t be afraid to try something new.

It’s time to get creative. Build Facebook advertising campaigns with fantastic ads!

Want some help?  Get in touch with us. We’re passionate about great advertising, creative content, fun design, and helping people succeed in telling their brand’s story.

 

 

Sources:

https://www.curaytor.com/25-facebook-ads?utm_source=zest.is&utm_medium=referral&utm_term=zst.5c17d64f00e71&zi=cymM5kUJ514

 

8 Digital Marketing Trends You Can’t Ignore in 2019

 

8 Digital Marketing Trends for 2019

2018 is coming to an end, and with this ever-changing industry, digital marketers need to keep up with the latest trends and technologies. Some of these changes will have a significant impact on your business strategy- whether you’re on board with them or not- be prepared.

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4 Recomendaciones Para Que Tus Videos Sean Exitosos

 

En el Marketing Digital los videos han tomado un papel protagónico, no sólo porque es un formato que nos permite contar historias que nos conectan con nuestro buyer persona en pocos segundos, sino porque además los algoritmos de las redes sociales los favorecen; y ¿qué significa eso? que tenemos más posibilidades de llegar a más gente.

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Do Facebook Ads work for B2B companies? Part 2

 

Facebook Ads for B2B CompaniesIn a recent blog post, we explained that Facebook Ads are effective for B2B companies as long as they are carefully tailored to your particular business. We also gave some examples of big B2B companies who are using Facebook Ads to raise awareness and convert leads and suggested some additional best practices to advertise on this platform as a B2B company.Today, let’s continue the conversation with:

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5 Game Changers Instagram Marketing Trends for 2019

 

Instagram is one of the most popular social networks with a global community of 1 billion users, and it will continue its growth as brands capitalize on its current boom.

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5 recomendaciones para mantenerse al día en tendencias de diseño

 

Tendencias-de-diseño

Todos queremos tener siempre el diseño más innovador y refrescante, pero para lograrlo debemos entrenar nuestro ojo, y nuestra mente, de manera constante.

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