Marketing Updates With Motion Ave

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more! 

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country. 

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level. 

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/ 

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize. 

All the details about this update here:  https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave! 

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave. Facebook is back in the spotlight with new features. LinkedIn and Snapchat have some new ads updates, too!

LinkedIn Launches New Retargeting Tools

LinkedIn has launched new features related to video ads, lead-generation forms, and integrations for the LinkedIn Audience Network. From now on, advertisers can retarget users who have seen a particular percentage of a video ad or who have filled out or opened a lead generation form before. Based on internal testing, LinkedIn claims these features can increase conversions by as much as 20%, and reduce conversion costs by up to 24%.

Get all the details here: https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

Facebook Joins The Email Marketing Industry

Facebook launches a new option to create email marketing campaigns from Pages and become a CRM solution in their own right. To use this feature, Pages must confirm a Page email address, and manually added email contacts must confirm they want to receive these messages. Facebook emails will not be used as a database.   

Read the story here: https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

Facebook’s Photo and Video Transfer Tool Is Now Available Globally

Several months ago, Facebook tested this tool, allowing users to transfer their photos and videos to a linked account on Google Photos, in America, Asia and Africa. Now, the feature will finally be available globally. Facebook next plans to allow users to transfer media to other platforms, such as Microsoft or Twitter, who join the Data Transfer Program.

Read more about it here: https://www.theverge.com/2020/6/4/21280583/facebook-google-photos-transfer-tool-data-sharing-project-images-video

Snapchat’s Dynamic Ads For E-commerce Will Be Available Worldwide

Snapchat’s dynamic ads, launched last fall, will now be available in all countries. This feature allows advertisers to more easily access the platform’s user base and create real-time ads using mobile-ready templates. 

Know more about snapchat’s post-Covid e- commerce efforts here: https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Facebook Tests Messenger On Instagram 

Facebook moves forward with its full cross-messaging functionality plan, allowing users to communicate across all Facebook messaging platforms: Instagram, Messenger and Whatsapp. Until now, this feature has only been tested internally.

Get all the details here: https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/

And with Instagram testing messenger features we close the news round this week! We look forward to seeing you with more marketing news in a new edition of Marketing Updates With Motion Ave! Stay tuned!

Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave. This has been a good week for Facebook and Google, who stole all the marketing headlines! Read on to find out why!

Google Discovery Ads Available Globally

Finally, after an extensive trial period the Google Discovery Ads, covering Youtube, Gmail and Discover, is now available to all advertisers worldwide. By being available on these three large Google products, Discovery campaigns now reach up to 2.9 billion people.

Learn how to get started with Google Discovery Ads here: https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160

Facebook Acquire Gif Platform GIPHY

Facebook announced this month that it acquired the most popular gif database on the web, GIPHY. Currently this platform has integrations with Facebook, Instagram, Twitter, Google, Telegram, Tik Tok, and more. So far there have been no reports that this purchase will affect integrations with other platforms outside the Facebook family of apps. 

Get to know more about the purchase here: https://www.socialmediatoday.com/news/facebook-acquires-gif-platform-giphy-which-powers-gif-search-on-various-pl/578072/

Instagram Will Share Revenue With Creators Trough IGTV Ads

For the first time in its history Instagram will share revenues with creators and influencers through IGTV Ads. The platform will share an “industry standard” 55% cut with creators which is the same figure Facebook grants to its influencers. To be able to monetize on the platform creators have to adhere to the Instagram monetization policy, which will ensure that ads appear in front of appropriate content and encourage influencers to use appropriate language and material.

Learn more about Instagram monetization here: https://www.theverge.com/2020/5/27/21271009/instagram-ads-igtv-live-badges-test-update-creators

Facebook Launches Facebook Shops For E-commerce

To help small businesses Facebook launches Facebook Shops, a feature that will allow them to turn their profiles into digital storefronts. E-commerce is on the rise, so this is an excellent opportunity for these companies to set up their online stores on the platform and communicate directly with their customers through Whatsapp, Messenger and Instagram Direct. 

Facebook also ensures that they will not store information about individuals and stores they visit unless they give permission. 

Want more details? Click here: https://www.mobilemarketer.com/news/facebook-debuts-shops-e-commerce-initiative-to-support-small-businesses/578276/

Facebook Launches Audio Calling App CatchUp

Although there are many calling apps these days, what sets this new Facebook platform apart is that it is audio-only. CatchUp will allow users to make calls with up to 8 people and let them know when a friend or family member is “Ready to Talk” with on-screen notifications. This new app will not require a Facebook account, as it will use your phone contact list. 

Learn more about the idea behind this new Facebook service here: https://techcrunch.com/2020/05/26/facebook-launches-catchup-an-audio-only-group-calling-app-that-shows-whos-ready-to-chat-now/

Google Ads Creates Retail Category Feature

Google Ads has added a new reporting feature for e-commerce users that includes the Retail Category performance depending on where the ad was displayed: in Shopping or Search. While this information was available on the platform, it will now be easier for retailers to obtain these metrics without having to plan specific campaign names to identify them. 

Read more about this feature here: https://www.socialmediatoday.com/news/facebook-announces-new-collaboration-tools-for-workplace-including-first-s/578453/

Instagram Allows Users To Create Messenger Rooms 

Facebook extends the use of its video call platform, Messenger Rooms, to Instagram. From now on you’ll be able to create rooms from the Instagram Direct section and invite anyone to join. Since messenger is a separate app, once you start a room with other users on Instagram you will have to switch to the Facebook messaging platform. 

Get more details here: https://www.socialmediatoday.com/news/users-can-now-create-messenger-rooms-on-instagram/578544/

And that’s it for this week! See you in the next edition of Marketing Updates With Motion Ave where we’ll bring you the latest marketing news! 

Stay safe!

Marketing Updates With Motion Ave

Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more! 

No Ads To Bad Medicine On Facebook

Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus. 

Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html

It’s like Stories, But For Work

LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!

Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why

Swipe Up To Call Ads Arrive In Snapchat US

Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions. 

Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/

Google Updates Its Ads Mobile App

Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.

Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close

That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound! 

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves. 

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.  

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles. 

Get the truth here: 

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here. 

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!  

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

Marketing Updates With Motion Ave

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more! 

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Wireframes Or Mockups? Do You Know The Difference?

If you’re not familiar with the design industry and more specifically UX (user experience) design, a “wireframe” and “mockup” could sound like the same thing to you: a representation of the structure of a website. However, these two concepts actually refer to two very different things.

Each of these terms refers to different stages of the design process, from the simplest and most general structure to the most complex and detailed design.  In the following chart, we explain the characteristics of both, so you’ll not only understand how to use these terms appropriately, but how to employ these two design tools themselves.

Wireframes and Mockups difference

Ejemplo de la diferencia entre wireframes y mockups

What do wireframes and mockups have in common? 

Both are completed before the launch of a project to have a clear idea about what the client wants and what will be designed.

How do you make a wireframe and a mockup?

There are lots of tools- both free and premium- available online to develop both. While wireframes can simply be hand-drawn to illustrate design ideas, it’s preferable to use digital tools for this purpose to give a cleaner and more professional look, especially when showing this to a client. 

In this video, we introduce four options suitable for creating both wireframes and mockups:

Conclusion:

Both wireframes and mockups are important when planning a design project. While one shows the “ingredients” of the design, the other shows the baked product. Want a hand with your next design project? Or maybe just more advice? Contact Motion Ave.! We’re passionate about digital design, and we’d love to bring your vision to life.

Drop us a line!

Get in touch with us!